Fordham White Salon, London, Retail fit-out
Client: Fordham White
Fordham White wanted something fun yet luxurious for their flagship hair salon in Greek Street, Soho. The design concept unashamedly borrows from local sex shops with a rose tinted glass shop front leading clients through to a smoked mirror interior with a translucent hairy ceiling made from the ubiquitous tassels found across shop doorways. A FYA designed Roccoesque couch completes the sumptuous and sensual interior.
FX Design Award Winner Best Retail Concept